23 YEARS OF AUCTION MARKETING

Auction Advisory has a rich history from all sides of the auction industry since 1984.  The Founder of Auction Advisory, Thane Grooms, has been active in the Auction and Technology Industries since 1984.   Incorporated 1994,  Thane Grooms, President and Karen Grooms, Editor and Operations Manager, created a legacy of auction marketing expertise.

  • 1994 - Auction Weekly Newspaper was published for 5 years (1994 - Y2K).   Auction Weekly was the required reading for the auction industry in the Southwest with over 400 auctions each week.  Editorial and advertising throughout the weekly provided insight for buyers, sellers and auctioneers.
  • 1994 - AuctionAdvisory.com launches and becomes the world's largest online auction calendar, covering all of North America.  Between 1994 and 2002 AuctionAdvisory.com published over 100,000 individual live auction event listings.
  • 1995 - Auction Advisory Web Publishing designs and hosts many of the first auction company websites.
  • 1998 - Thane Grooms, CEO of Auction Advisory, becomes President of the Arizona Auctioneers Association.  His two year term of new leadership jump-starts the association with seminars, conventions and fund raising.  Thane builds the association to 10 times their bank balance, along with a record high membership.
  • 1998 - Auction Advisory adds a printing press to it's operations and becomes the main source for auction brochures and other printing in the Southwest.   With digital direct to plate technology, auction brochures were produced within minutes and hours, not days.
  • 1998 - Thane Grooms, CEO, sees the eBay freight train. Thane gave auctioneers an early prediction, through many seminars to auctioneers around the country, how online auctions would impact the industry.  With a deep technology background, Thane became a "go-to" consultant for auctioneers that were ready to take the leap online.
  • 2000 - Auction Weekly Newspaper goes all digital and online.  With the popularity of the web converging with the inefficiency of the USPS, it was a leap of faith to stop the popular newspaper and redirect subscribers exclusively to the web, but it worked.
  • 2000 - Thane Grooms, CEO, changes his consulting capacity with Bidpath Corporation and moves to Seattle, WA where he becomes one of the co-founders and VP of Sales at Bidpath.  Thane was instrumental in creating the most advanced auction management software, online integration, and live interactive bidding system ever created for the auction industry.
  • 2001 - Thane Grooms, CEO, comes back. After two years with Bidpath, Thane feels he's too far from the industry that he loves and goes back to Auction Advisory.   The new direction at Auction Advisory turns toward business inventory and capital asset remarketing.
  • 2002 - Auction Advisory strikes deal with NAA.  After 7 years of being the world's largest auction calendar, Auction Advisory transfers all auction calendar functions to the National Auctioneers Association.  The NAA's new leadership changed the face of the industry and made "auctioneers.org" the portal to the auction industry.  As a result of the merger the NAA became the largest auction calendar in the world.
  • 2002 -  Auction Advisory focuses on remarketing business inventories and government surplus.
  • 2003 - The first year of inventory remarketing grows while consulting for reutilization contractors.
  • 2004 - 2007 Refined focus on government surplus and high tech communications equipment, laser and optical.

 
   
 Contact Information
Contact:      Thane Grooms
Address:     1968 Ptarmigan Ln NW, Poulsbo, WA 98370
Email:           thane@auctionadvisory.com
Telephone:  360-509-7750